We never try to force your needs to fit a standardized research model. Instead, we customize the approach to better connect with your customers and maximize your insights.
A TASTE OF WHAT WE DO
Customer Experience
Customer Journey
Consumer Profiling
Concept Testing
Package Design
Marketplace Positioning
Ad Testing
Comm-Copy Testing
Attitude and Awareness
Loyalty and Satisfaction
Device Testing
Remote Research
Remote methodologies have unique advantages and applications. Clients who need timely data choose online research for its fast turnaround time, lack of geographic boundaries, ability to reach low-incidence or hard to reach populations and the potential cost savings over face-to-face methods. Complex and sensitive subject matter or even learning about typical consumer behavior are all well suited for remote/online research.
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Asynchronous Groups (Boards)
Insight Communities
Digital/Mobile Ethnography
Diary Studies
Webcam Interviews or Groups
Desktop Depth Interviews™
Telephone Interviews
In-person Research
Clients who need to see the consumer interact with products, protoypes or when facial and body language is essential to the learning, in-person methods should be employed. Other considerations include situations when consumer environments are essential to learning, complex ideation is required, stealth learning is the goal or study materials are extremely confidential.
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In-situ Ethnography
In-depth Interviews
Shop-a-longs
Lab Testing
Intercept Interviewing
Focus Groups
Workshops
Customer or stakeholder workshops are a great way to generate ideas, form hypotheses and/or create great empathy for your users. One-off or part of a greater study, we can do that.
DIY Training
Helping your team gain the skills and tools so that they can do it themselves.